Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there.
This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business! Conversion Rate Optimization Strategies:
Focus on one conversion goal per page. This will help you to optimize for a single metric, rather than trying to “check all the boxes” and get distracted by metrics like signups or newsletter subscriptions.
For instance, are you optimizing your website for more purchase conversions?
If so, remove features that may be distracting from the purchasing process. You can also build new pages specific to this objective! -Create lead magnets (free gifts) in order to entice visitors into subscribing and becoming leads of yours without being asked directly.
By providing something valuable upfront before asking them for their contact information they are much more likely to become a subscriber – it is easier to say no