Buyer bargaining power is an important factor in determining the competitiveness of a market. It’s what makes buyers able to negotiate for prices and quality, which means that sellers must be willing and capable of adjusting their offer accordingly. There are three types of buyer bargaining power: strong, moderate, or weak.
The competitive pressures stemming from each type are different from one another. Strong Buyer Bargaining Power: this is the most competitive type of buyer bargaining power. The buyers are able to negotiate for prices and quality, forcing sellers to match them or risk losing their business.
Sellers have a hard time competing with one another because all sellers offer roughly the same products at about the same price points; they must constantly keep up with each other in order to remain on top.
Moderate Buyer Bargaining Power: here, buyers can still negotiate but not as much as those who have strong buyer bargaining power because sellers take advantage by strategically increasing prices without fear of doing any harm to themselves. Customer loyalty plays less of an important role when it comes down to what’s offered on store shelves since there is more