Clyde wants to raise the profile of his dance school. A “display network” campaign can help him:

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In the early days of internet marketing, people were able to get a lot more traction for their business if they had a large advertising budget. This is no longer the case in 2017. Instead of relying on expensive display ads that nobody sees, you can use Facebook’s powerful targeting tools to reach your customers for less money and with better results!computer

In this blog post, we will discuss how dance studios like yours can take advantage of these amazing features. The post-click campaign is the most obvious and popular way to create a display campaign. Setting up your goal as lead generation will help you draw customers into your funnel with an offer they can’t refuse.

The “lead magnet,” which we will talk about more later on in this blog post, should be compelling enough for someone to take action and download it. An example of a good lead magnet could include downloadable discounts!

If you want people to take some other type of action like subscribing or following your page then you need to set that as the conversion goal instead. You would also have different content types for each conversion objective; one might focus on educating potential leads while another might focus on driving them through your


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